Today we’re going to talk about Netflix announcing Microsoft as a partner for its ad-supported plan. The most popular plan at Netflix is the All-Rounder Standard Account. The step-up plans include two simultaneous streams, four devices to register for downloads, and a nice boost when you come to your resolution.
We announced that we would be introducing a new lower-priced ad-supported subscription plan for consumers, which would replace our existing ads-free Basic, Standard, and Premium plans. Today we are pleased to announce that we have selected Google as our global advertising technology provider.
Netflix and Microsoft have partnered to launch Netflix’s first ad-supported subscription service. The development comes months before Netflix announced a new ad-supported offering amid its declining subscriber base.
Netflix Inc said on Wednesday it had chosen Microsoft Corp as its technology and sales partner for its planned ad-supported subscription service, as the streaming giant looked to plug slowing subscriber growth by rolling out a cheaper plan.
Microsoft plans to power Netflix’s upcoming cheaper subscription plan
Netflix announced a partnership with Microsoft for the upcoming ad-supported/cheaper subscription plan. Besides, Microsoft has revealed some other details about it.
Microsoft will handle all of the ad sales for Netflix, and they will provide them with their global ad technology. We’ll talk about this further below.
Both companies shared the newest news in separate blogs, but it’s still unclear when the new ads-supported model will roll out. Details of the subscription haven’t been released yet.
We’re confident that Microsoft has the proven ability and experience to support all our advertising requirements as we work together to develop a new ad-supported product.
Most importantly, Microsoft offered the freedom to innovate overtime on the technology and sales side as well as strong privacy protection for our members.
Netflix says that it’s existing ad-free basic, standard, and premium plans will remain available to new and existing customers. Speaking more about collaboration,
Netflix CEO said, “It’s very early days, and there’s much to work through.” “Our long-term goal is to offer consumers more choice and provide a premium, better-than-linear TV brand experience.”.
Earlier this month, the Wall Street Journal reported Netflix has started talks with Warner Bros., Universal, and Sony Pictures TV to introduce the ad-free subscription model.
It may mean that the new model may not cover its entire catalog but only select titles from the company’s in-house production unit. However, it’s just speculation, and more information is needed.
Netflix said in April it plans to introduce a new, cheaper version of its service in a bid to attract more customers. The announcement came as a pioneering subscription service reported its first subscriber loss in more than a decade, and predicted deeper losses to come.
Microsoft has the proven ability to provide all of Netflix’s advertising needs as we work to create an ad-supported offering.
The expected price for the first tier is around $7 US dollars, but it will surely be less than $10 US dollars.
Release Date Of Netflix’s Ads-Supported Subscription Plan
It’s early days and there’s much for us to learn. Our long-term goal is crystal clear. “More choice for consumers and a better-than-linear television brand experience for advertisers,” Peters said.
Microsoft is expected to be the primary source of Netflix’s ad revenue.
Microsoft made $10 billion in advertising revenue last year, selling advertisements on various services including its Bing search engine and business-focused social network LinkedIn.
A few months ago, Microsoft acquired an online advertising platform called Xandr, which allows advertisers to buy ads across thousands of websites and target audiences.
The official announcement doesn’t mention anything about its release date or price, but as rumors have pointed out in the past, it’s expected to be released in the winter season of this year.
It is currently unknown whether Netflix will launch this new subscription plan worldwide or in limited areas. And it might not be available in India, one of its largest markets.
Highlights :
- Netflix said it lost 200 000 subscribers in its first quarter
- Details of the subscription haven’t been revealed yet.
- Netflix claims that it’s ad-free basic, standard, and premium plans will continue.
With the basic subscription plan costing just $2.49 US dollars, the mobile plan costs just $1.86 US dollars, making it one of the most affordable plans available.
Interesting fact: Disney’s Disney Plus has also said it will introduce an ad-supported version. Disney+ Hotstar’s most premium annual plan remains much more affordable than Netflix’s most expensive plan at Rs 1,500 per year. On the other hand: Netflix’s most expensive tier costs Rs 7,000 (Rs 649 per month).
Frequently Asked Questions (FAQs )
Is there an app for Netflix on your computer?
If you have a PC running Windows 8 or later, you can also download Netflix from the Microsoft Store. If you have a Chromebook, you can download the official Netflix app from the Google play store.
Is Netflix available on Microsoft Store?
On Windows, you can enjoy watching every detail of the world’s favorite shows in 4K UHD on Netflix.
Download many of your favorite TV shows and movies with the simple press of the download button. You can watch videos on the go or without having an internet connection on your PC, laptop or tablet with Windows 10.
Why can’t I download Netflix on my computer?
If your antivirus is interfering with the Store, disable it temporarily to see if it opens. Make sure you check for and install the latest updates for Windows. Sometimes Microsoft releases infrastructure updates for the store through Windows Update.
Is Netflix free on Microsoft Windows 10?
To download shows and films for offline viewing on a Windows 10 machine you first need to download Netflix’s app from the Windows Store. You cannot download anything using the Netflix web client.
Conclusion :
Netflix has announced Microsoft as its partner for ad-supported plans. If you have any doubts regarding this post, please ask them in the comments section below. Please comment below.
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